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The musician contributes £25,000 Mercury Prize to grassroots music venues

The singer receiving his trophy in his hometown
The musician won the honor in October in his hometown

Sam Fender has handed over the complete sum of his £25,000 award cash to the trust for venues, which operates to save the UK's grassroots concert spaces.

He was awarded the prize on 16 October as his latest record People Watching was named the best record of the past year.

He has chosen to donate the funds to the MVT, in appreciation of the vital role grassroots venues fulfilled in his early career.

"As an artist couldn't be pursuing what I am doing today if it weren't for all the shows I did around the area, and further afield, when I was just getting going," said the artist. "These locations are legendary, but they are in difficulty."

Beginning in 2023, over 150 of these locations have shut down – approximately 16 percent of the whole industry in the UK.

Over the past year, top acts including Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its initiatives to help venues survive, by including a small levy to their admission fees, which supports independent venues.

Fender also took part, collecting more than £100,000 on his live tour to help thirty-eight local spots across Britain.

The money supported spaces that were confronting imminent closure due to issues arising from water damage, fire incidents and family tragedies, as well as regulatory hurdles, court cases and sound issues.

Other venues obtained funding support in improving amenities and sound and lighting systems that positively impacted musicians and concertgoers.

"The notion that money from concerts in big venues supports the smaller venues, where it kicks off for performers like me, is just common sense," the star has commented.

Pulp members performing
Pulp are one of the many acts who donated their honor prize money to good causes

The musician is among several artists to contribute his award winnings to worthy causes.

When the band won the prize in 1996 for their release Different Class, vocalist Cocker announced that the group would give their cash to the charity War Child.

During 2002, musician Ms Dynamite shared her bounty between multiple organizations, such as the NSPCC and a Sickle Cell organization.

"Additionally, I donated a grand to Highgate Newtown, to their gymnastics class, because I trained in gymnastics when I was growing up and they required better apparatus," the artist explained to outlets.

Previously, the band gave their funds to the youth organization that nurtured their group, in addition to other local music groups.

Also 1994 winners they donated their prize to a multiple sclerosis charity after a friend was found to have the condition.

"Receiving the award was sufficient," stated singer Heather Small. "The cash was the extra but we didn't need the cherry, because we had the main prize. So our success impacted somebody else's life."

Last week, the MVT revealed it had saved two small stages in the South East, by bringing them into public stewardship.

The Joiners in that area and The Croft in that location were purchased under the public acquisition program, which is supported by the arts council and supporters who acquire "ownership units" in the buildings.

About the author

Wayne Gomez DDS

Elena is a tech journalist and software engineer with over a decade of experience covering AI, cybersecurity, and emerging tech trends.

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